In 202O, I was brought in by Del Maguey to overhaul the company's brand identity, develop the brand story, establish brand guidelines, oversee all creative content for the company's first-ever ad campaigns (paid social & OOH), completely overhaul product design, develop content for web and social, overhaul social media presence, establish social media guidelines, manage the visual design, agency, and social media partners, produce and direct company first ever product photography for all 20 mezcal products, and develop film and video assets for the brand. It has been a great journey leading a brand with 25 years of provenance down a new cohesive design and branding pathway, accelerating growth, and maintaining its status as the category leader.
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